Where Fashion Meets Jewelry: Jewelista.com
Jewelista.com was born out of the idea that jewelry is just as important as apparel in expressing personal style. The site was an online marketplace for one-of-a-kind jewelry from artists all over the world.
Role
Created and coordinated all e-commerce and storytelling content on website, including product descriptions and photography, designer story and inspiration, and style/fashion blog posts.
Led all digital marketing content creation including emails, print advertising, gift guides, private event sale copy, and other promotional collateral.
Led daily ecommerce operations including maintaining CRM, processing and shipping orders, providing
personalized customer service to luxury consumers, accounting, shipping, and returns.
Managed relationships with over fifteen global jewelry designers, coordinating product information,
design inspiration, biographical information/backstory, and other various assets.
E-Commerce Microsite Selling Limited Edition Prints
“The Things We Carry,” visually explores what abuse survivors bring with them as they start their journey toward healing. Featuring the work of critically acclaimed photographer, Kelly Marshall and stylist, Philippa Brathwaite.
From template selection to product description, I created this Square microsite which sells the limited edition prints of the campaign's photographs.
