How Abuse Survivors and Staff Found Their "Safe Horizons"
Highlighting the inspiring stories of how abuse survivors and staff found hope and healing by being part of Safe Horizon; the largest victim services organization in the country.
From shelter directors to legal experts, staff from across the organization on how they found their passion working for SH through professionally produced branded videos that focused on authentic storytelling.
Videos made in collaboration with Up Creative.
Strategy, Content, and Results
I galvanized staff and survivors to share their stories, coordinating all aspects of video production. Finals premiered at the 27th Annual Champion Celebration gala, where all were in attendance to celebrate.
Increased organic traffic to our main donation page by 20% which led to a 5% increase in revenue.
Videos were strategically featured during annual gala which raised $800,000 to benefit survivors.
Custom livestream served as a virtual component to engage audience on social media and encourage further org support.
Impact Through Animation: Safe Horizon By The Numbers
When survivors call - Safe Horizon answers. Working across the organization and vendor Up Creative, strategized data to feature in animated branded video.
Video made in collaboration with Up Creative.
Safe Horizon Agency Overview
Survivors of violence connect to Safe Horizon at some of the hardest moments of their lives. This video emphasizes how the organization's dedicated team goes beyond the call every day to keep survivors safe.
Narrated by Board Member Eboni K. Williams.
Video made in collaboration with Up Creative.